Search engine marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines to increase qualified organic traffic from search engines by improving your web site’s position in natural search engine results (Google, Yahoo, MSN, Ask and others) and improving its appearance to encourage visitors to click through As online marketing becomes more and more important to the success of any business, online or offline. SEO services involves formulating strategies, considering how search algorithms work and what people search for, to ensure that the page get good results on the search engine.
SEO brings your keywords to first or second page of search engine, which derive good traffic to your site.